In March 2011, the Nissan Altima was the best-selling sedan in the U.S., with 32,289 units sold. It surprisingly beat out rivals such as the Toyota Camry and the Honda Accord. Nissan sold 28.4% more in March 2011 with sales of 121,141 vehicles, compared to 95,468 units in March 2010. Nissan’s 8.8% total market share last month is also considered a significant milestone. Nissan had other accomplishments in March. Sales of the Rogue went up by 68.8% compared to March 2010.
The Sentra also reported a sales boost of 104.7%. Nissan set several records in the first quarter of 2011 and it doesn’t seem like it will slow down soon. It’s likely that the competition for best Japanese mid-size sedan will not anymore be a race between two cars.
“Nissan had an outstanding first quarter, increasing sales and gaining market share across our refreshed product lineup,” said Carlos Tavares, chairman, Nissan Americas. “We had many success stories in the first quarter, from our redesigned products like the Nissan Altima and Rogue – to new contributors like the Juke, LEAF and Quest.”